IN PLAY LOSE Important Concept #2: The MODGOD

Another extremely important theoretical concept here when it comes to our continuing explication of failure is something that I refer to as the MODGOD Theory of Good Intentions.

MODGOD stands for Modified Guterman-O’Donnell and is named for Jimmy Guterman and Owen O’Donnell, co-authors of the book Worst Rock-And-Roll Records of All Time: A Fan's Guide to the Stuff You Love to Hate. In this book, the authors, who are a pair of longtime rock critics, layout a theory as to how otherwise extremely talented artists end up making terrible records, and it goes something like this: an artist(s) gets a great, great idea for a song or a record. They love the idea, think it’s the greatest idea they've ever had, and they approach the ensuing recording project with every ounce of earnest, heartfelt sincerity. But what happens along the way is that they also shut off their internal bullshit detector. And celebrities have enough say and sway that they can then afford to ignore those types of people – producers, engineers, bandmates, managers, etc. – who would point out what an awful idea it is. They can force their idea through the pipeline against whatever opposition may be there. And the end result, of course, is a terrifyingly bad recording. A dreadful product which started out with nothing but the best of intentions.

Feel free to steal this theory and apply it to just about everything else in the world around you. Most of us do not intend to fail. Quite often, you will come to discover that the worst outcomes are rooted in what seemed, at the time, to be the greatest of ideas. Saying “he means well,” ain’t a compliment.